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Byjus now a Harvard Business School case study

Based on the outline on Harvards website, the paper investigates Byjus growth in India and the challenges to its expansion into the USA, other English speaking markets

New Delhi: Indias leading education technology start up Byjus, managed by Bengaluru-based Think and Learn Pvt. Ltd, has become the topic of a case study released by Harvard Business School.

It was published in March.

Based on the outline on Harvards website, the paper investigates Byjus growth in India and the challenges to its expansion into the US and other English speaking markets.

Byjus offers visual and written learning modules through its program, which has grown to 300,000 annual paid subscribers across K-12 schools.

About the author

Yagvendra Singh Kumpawat

Yagvendra Singh kumpawat is the Head/Chief Digital Officer at Indira IVF Group with extensive 7 Years experience in Digital Marketing, Startup Consulting and has worked for global MNCs as well as startups.

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