New Delhi: Video analytics start-up Vidooly has raised $1.4 million from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, and present investor Times Internet to finance its growth into Southeast Asian marketplaces and hire more people.
The Noida-based firm, which monitors user engagement of videos on social networking, intends to promote the platform in Indonesia, Thailand, Malaysia and Vietnam with an ultimate goal to enter China by next year, co-founder and chief marketing officer Nishant Radia said in a telephonic interview.
We’re obtaining lots of traction from South East Asian countries, so we’ll try and grow our foothold there. We will deploy sales and marketing staff in these types of regions, Radia said.
Vidooly will hire about 15 employees in information science and sales functions over one year. It now has 35 employees.
Vidooly provides a video analytics and intelligence system used by digital media portal sites, YouTube content creators, multi-channel networks and brands, for tracking how videos do on YouTube, Facebook, Instagram and Twitter.
Customers include marketing businesses for example Group M and Mindshare, multi-channel operator Just Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and also The Quint, besides a host of independent YouTube content creators.
Using big data and statistical modelling, Vidooly delivers insights and information on video consumption routines. The software suite also offers features like video tag propositions, best time to upload, search rank evaluation, competitor tracking, subscriber behavior analysis and influencer collaboration.
Vidooly is offered as a software-as-a-service (Saas) platform for a yearly subscription fee. It has over 200 paying customers.
Vidooly additionally brings out regular reports capturing top content creators on social networking platforms, most-subscribed channels on YouTube, most-watched web series or ad campaign, amongst others.
The start-up was incubated at T Labs, the accelerator programme managed by Times Group, and went on to raise $1 million from Bessemer Venture Partners and Times Internet (through T Labs) in June 2015
Radia said the following step for Vidooly is to pitch the data analytics engines to over-the-top (OTT) video streaming platforms.
Now we’re expanding to OTT and the following target is tying up players like Netflix or Hulu. We will make an analytics dash specially for these players which will give videos consumption data for use by companies and advertisers, Radia said. This will be a plug-and-play kind of service.
ScoopWhoop, a top news and entertainment portal site, is developing a similar platform for clients running advertising campaigns on ScoopWhoop which will help them target users better.
With advertising cash getting diverted to social media marketing, especially towards videos, platform like Vidooly are gaining interest from advertisers and publishers alike.