Orris Infrastructure has also deployed state-of-the art concepts, which include marketing activities, such as apartment design, price setting, promotion strategy and sales outsourcing, etc. This has furthered their reach in every aspect.

The art of selling is a talent not all bear in this competitive world. The refine use of skills, and knowledge is very vital to merchandise any commodity. Accommodate the challenge to the real estate world and you instantaneously understand that it is not a walk in the park either. Orris Infrastructure – a real estate firm – has, however, excelled under the guidance of their Owner and Chairperson Vijay Gupta, whose quest has made the brand maintain an edge over its competitors. In this account, Gupta shares his insights on the art of selling real estate from his prosperous journey.

Orris Infrastructure owner’s journey in the world of real estate

The visionary states, “The real estate world has developed very rapidly. The present position of the market has changed, despite all the hardships that came with the dawn of the pandemic.” Vijay Gupta adds, “Multiple factors impact the end point sale and in the real estate sector they are mostly based around trust”. Therefore, in order to get healthy development in the fierce market, we give high priority to the important role of marketing, constantly study the market deeply and fully grasp the needs and desires of customers, and then launch certain strategies.”

Apart from this, Orris Infrastructure has also been in news as it deployed state-of-the art concepts, which include marketing activities, such as apartment design, price setting, promotion strategy and sales outsourcing, etc. This has furthered their reach in every aspect.

Gupta states, “When we look at the real estate market, we understand that everyone seeks to invest money only in the project that gives them more value, and we’ve, therefore, applied a number of indicators to both push our sales and keep a check on the market.”

Also read: Hotelier Sanjeev Nanda explains why real estate in Dubai is attracting greater investments than ever.

This process includes identification of target market to focus on a niche as its initial step. This measure gives an idea about what’s driving the market, the risks involved, and most importantly, where the market is headed in the short and long term.

However, after finding out the niche, it becomes important to understand the budget that must be allocated for marketing expenses. Gupta states, “A lot of real estate brokers faulter at this step, because they fail to spend as per their target audience. Also, when there are hundreds of ways to reach out to the audience, the priority is to choose what’s best suited from options including real estate websites, email marketing, social media marketing, and postal marketing.”

He adds, “Orris Infrastructure has deployed the right mix to reach out to the audience, and our strategy has successfully met the demands of the consumers. The plan we have established also includes social management processes to align the flow of buyers as per their needs.”

The company using the art of selling real estate has, today, successfully delivered both residential and commercial real estate projects. This includes Carnation Residency, Aster Court, Aster Court Premier and Floreal Towers.

Real estate is growing and consumers are becoming picky about their choices. The strategy to engage them is constantly evolving, and so are the marketing concepts. Earlier, the need of owning a home was centric to having a roof over the head, but it isn’t the case anymore. Therefore, selling any property requires art, which Orris Infrastructure has developed under the aegis of its owner Vijay Gupta.

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