Neuroscience – the new age tool to understand Consumer Behaviour and execute better Marketing
Neuroscience in marketing, or neuromarketing, leverages brain insights and technologies like fMRI and EEG to understand consumer behavior, optimize messaging, and design strategies for better engagement and decision-making. Neuroscience in... Read More
A Beginner’s Guide to Buying Term Life Insurance Online
Buying term life insurance online ensures financial security for your family. It offers affordable pure life coverage, essential for households to tackle life’s uncertainties effectively. If you want to buy... Read More
Estates Group Develops World-Class Township In Ayodhya
Estates Group plans to develop a 5-star mixed-use township, ‘The Rameshwaram World,’ on Ayodhya Ring Road, offering world-class amenities and investment opportunities. Ayodhya, Uttar Pradesh: Estates Group will develop a... Read More
The Vision of a Young IDES Officer, the Making of India’s First Constitutionally Literate Cantonment: Nainital
Nainital Cantonment, under the leadership of IDES officer Varun Kumar, became India’s first constitutionally literate cantonment, empowering residents with civic knowledge through educational campaigns and community engagement efforts. India, September... Read More
Partho Dasgupta Decodes Amazon’s Soaring Quarterly Profits Amidst Economic Challenges
“By embracing strategic agility, Amazon has transformed challenges into opportunities, reinforcing its position as a leader in e-commerce and technology” – Partho Dasgupta Amazon’s latest quarterly earnings report reveals a... Read More
Meet The Man Who Revived India’s Golden Fibre, Ghanshyam Sarda
Once a symbol of economic power in Kolkata, the jute industry faced decline until Ghanshyam Sarda’s revival efforts. This article explores Ghanshyam Sarda’s journey of modernization and sustainable growth. Kolkata,... Read More
