The Founder and CEO of ATRANGII TV Vibhu Agarwal explains, “There are significant ramifications for filmmaking as scenes shot in the actual world can be projected into the Metaverse, and shooting can take place in a virtual world using avatars.

The volume and relevance of the Metaverse have rapidly spread, especially since the emergence of the pandemic, which prompted many organisations to rethink their business models and employee interactions. In the present times, industries are used to technology moving at a fast pace. It often does so exponentially and the Metaverse is one such technology.

It is likely to be a digital twin of the real world as it will contain virtual representations of diverse people, places, and objects found in the actual world. With the creation of the Metaverse, the entire media and entertainment industry is poised for a paradigm upheaval. This virtual environment describes the cohesiveness and mixing of reality, as well as its increasing adaptation and interaction with augmented reality. Vibhu Agarwal, the Founder and CEO of Atrangii TV, deciphers the change Metaverse will bring to the film and television industry. 

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The COVID-19 pandemic has changed the way we interact with and within the world. Digital is the way forward, and businesses that embrace it today will surely gain a competitive edge in the future. “The Metaverse has already been used in the entertainment industry. Virtual reality and augmented reality are already widely used in video games.

As the months and years pass, the amount we play in this manner will only rise. This will also be the case when watching television shows and films. Pooja Entertainment, an Indian production firm, has announced that it has purchased virtual land in the metaverse for its next productions, which will be known as Poojaverse,” informs Vibhu Agarwal Atrangii TV’s CEO. 

Also, the trailer for Prabhas’ new film Radhe Shyam, drew a great reception from Metaverse viewers. Turns out the film was a crowd puller, not just in the real world but also in the virtual space. According to a Zee News report, around two lakh people rushed to enter Metaverse in record-breaking three minutes after the trailer’s launch. The crowd was too much to handle so it crashed the servers.

The report says that fans not only registered their attendance in the virtual environment to witness the film’s trailer but also poured in likes and comments. As this new technology gains acceptance in India, we can see how it will revolutionise entertainment conception and consumption in the future.

The Founder and CEO of ATRANGII TV Vibhu Agarwal explains, “There are significant ramifications for filmmaking as scenes shot in the actual world can be projected into the Metaverse, and shooting can take place in a virtual world using avatars. The requirement for a live site, crew, and filmmaking equipment such as lights and sound will be reduced.” What’s exciting is that the physical impediments to filmmaking will be eliminated.

Considering the film and television exhibitions, people will no longer be required to physically walk to a cinema hall or multiplex to see movies, which will revolutionise the film viewing experience. Vibhu Agarwal, ATRANGII TV’s Founder and CEO informs, “Recently, artists such as Justin Bieber and Ariana Grande have also staged live shows in avatar form in the Metaverse. Katy Perry envisions a future in which stadium tours are brought directly to fans via AR or VR, as she did in an American Idol performance.” 

For content owners and creators, the metaverse, as the future version of the internet, promises to be an exciting and lucrative new frontier. It’s undeniable that filmmaking, like many other forms of entertainment, will eventually migrate to a more virtual, online environment. As the world becomes increasingly virtual, filmmakers will need to shift their abilities from practical to imaginative.

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