YouTube Star, Ajay Singh Bisht takes another lead : “Ek Motha Hathi” Rhyme of Zappy Toons crosses 1 billion views

Recalling childhood education one could always remember nothing but the rhymes that were taught then in the classroom. The clip clap, the chanting, and papa calling “Johnny Johnny” were some of the most soothing and beautiful songs anyone would have ever heard. Considering this nostalgic contemplation, it can be said that nursery rhymes set the chords of rhythms in ones’ life.

In an amazing makeover, one of the most popular and India’s biggest YouTube Channel- ZappyToons, is creatively personifying these melodies by adding visuals to them. One of it’s most popular rhymes “Ek Mota Hathi”, with 5 Million Likes and 1.4 Billion views, is now on tips of every child.

The video is among the most viewed Indian videos and accentuates on moral ethics of bonding and togetherness among children.

The channel has brought revolution in primary education in India and all this has been made possible with the aesthetic sensibility of it’s founder, Ajay Singh Bisht.

Ajay hails from a small village in Uttarakhand and is a computer Science Engineer by profession. His YouTube channel, with record breaking 12.9 Million subscribers has become perfect destination for Hindi Rhymes and Stories. Splendidly, Social Blade, an American website that tracks social media statistics and analytics, gave it a global ranking of 30 in the education category. He owns more than 50 Channels and his incredible following can be traced from his more than 20 Million Subscribers and more than 6 Billion Views in totality. He is explicit holder of 8 YouTube Silver Buttons , 3 Gold Buttons and 1 Diamond Button.

Apart from owning ZappyToons, he has extended his domain to being a YT Consultant. In context to the same, he has been proving YouTube Consultancy to several channels from India and Abroad. Remarkably, he has also worked with brands like – AmericanExpress, Oyo, Flipkart, City Bank and India Today. As an accomplished individual now he plans to help nearly 100000 people to start and grow their YouTube channels via provisioning of linked courses and consultation.

His success story wasn’t a smooth journey, however sailing over and above all tides he has reached at record breaking position with sole mantra of doing things with zeal, passion and putting plans into execution. Not only “Ek Mota Hathi” but other of his videos have also gained popularity among masses. The persona lies on the fact that successful people focuses on executing incredibly well and Ajay Singh owns this incredibility.

Apple’s efforts to block app updates from popular Chinese tech companies such as Baidu, Tencent, and Bytedance are a big step in the data privacy campaign. The move also nips in the bud any potential criticisms Apple would have faced if it had allowed the alternate tracking mechanism to remain in place in China. Similarly, it may have led to tech companies in other countries implementing similar measures, resulting in a watering down of the App Tracking Transparency feature and a push for data privacy. A report from analytics firm Flurry Analytics found that only 15% of iPhone users globally have allowed apps to track them on their iPhones compared to the entire smartphone demographic, which had no control over how apps tracked them for advertising purposes. Only 6% of US citizens opt in, a drop from 8% almost two years ago. Chinese apps were previously warned by Apple not to circumvent its privacy rules.

This year, Apple introduced App Tracking Transparency measures for iPhone users that protect them from apps tracking them across other apps and websites without their explicit permission. The user could deny apps permission to track their usage, which would restrict the amount of data that these apps could collect and then serve targeted advertisements. Many tech platforms, including Facebook, rely on online ads for revenue. In light of attempts made with CAID, some Chinese tech companies may also be affected. 

When you open an app on your iPhone for the first time or after an update, you will be asked, “Do you allow XYZ to track your activity across all apps and websites of other companies?”At this point, you will have the choice of “Ask App not to Track” or “Allow”.

As a result of CAID’s development, apps can still track users across other apps and websites, even if the user selects “Ask App not to Track” on iOS’s default privacy layer. How does CAID work? “Shared platform identifiers, such as the IDFA on iOS and Google Advertising ID on Android, are perfectly suited to measuring digital ads. Because the same ID is available for all events, it’s easy to link ad touches with conversions,” says Alex Bauer, head of product marketing at Branch, in a column published by Adexchanger earlier this year. However, after Apple’s ATT policy goes into effect, IDFAs won’t be available in the vast majority of cases, which means these traditional measurement flows won’t work anymore. “CAID is essentially an open standard meant to replace IDFA,” he said. The CAID tool was developed by the Chinese Advertising Association, which is backed by the Chinese government. Apple maintains that any app that violates its policies will be removed from the App Store.

The global online advertising market is in trouble. Additionally, Google has begun working on measures similar to Apple’s App Tracking Transparency for Android users. If a user opts out of tracking, advertisers and apps that request advertising IDs on Android phones will instead get a string of zeros when Google’s version of the app tracking prevention comes into effect. Developers are now being informed of the intended changes by Google. Till now, users have been able to also opt out of personalized advertising on Android (Settings > Google > Ads > Opt out of Ads Personalization) which restricted apps from fetching your advertising ID to serve personalized ads. Besides usage analytics, these IDs are also used for fraud prevention, especially for payment apps that link device IDs to payment methods.

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