Knowing the need of the hour, Engineer turned Entrepreneur Fathima incepted her apparel firm, Elegant Fashion Way (EFW).
Your attire mostly determines the vibe you carry and present to the audience. If you’re wearing a comfy outfit, your personality will reflect that. Your anxiousness will be seen on your face if you fidget with your attire. Knowing the need of the hour, Engineer turned Entrepreneur Fathima incepted her apparel firm, Elegant Fashion Way (EFW). The brand offers a wide range of clothes from ethnic to western, Indo western, and even exclusive accessories that accentuate any woman’s unique sense of style and grace.
This Chennai-based apparel brand was incepted in 2018 with an aim to make fashion affordable for everyone. Fathima opens this firm with a passion to create a one-of-a-kind shopping experience. She had a strong desire to create a site where women of all ages, shapes, sizes, and budgets could find their dream outfits. Not just the perfect outfit but also accessories to match it with.
She was determined to make fashion obtainable to every wonder woman because she believe it is a woman’s outfit that impacts how they feel. With a motive to make every classy outfit affordable, she wanted to break the misconception that quality clothing is always expensive. Elegant Fashion Way offers high quality products at a very reasonable price just to make sure every single woman can afford fashion.
Talking about his firm and bringing new fashion, Founder Fathima says, “When we started this firm, we took baby steps and with lots of love in the form of kind reviews, referrals to customers circle by word of mouth, feedbacks shared. None of this would have been possible if not for the clients and I’m eternally grateful to them. We are humbled that we could succeed, despite the odds that we faced in our lovely journey. We are also proud that EFW screams ‘Customer’s Trust’, and we cannot be any happier because that is what we aimed to achieve. In future, we will be opening our physical store in the main cities and want to give the best in class service to our valuable clients Pan-India and overseas.”
Elegant Fashion Way carefully curates accessories to provide their customers latest fashion and trends one might seek every day. Beyond helping you look your best, EFW by Fathima strives to make every purchase a memorable experience. Their top priorities are excellent customer service, exceptionally quick order processing, and ultra-fast delivery. Due to this, they have sold more than 1 million products so far.
Working towards their goal, their products are crafted from their local weavers and are sold at a very affordable price. Passionate towards fashion, they do not focus on the follower counts instead make sure of the service and quality of materials. The steady growth they had over the years enabled them to learn more in the process. Looking at their constant efforts and creative ideas it is for sure soon they will be catering to every section of apparel industry and create a new trend in themselves.