Maruti Suzuki launches online smart finance to make car buying easier

Customers of Maruti Suzuki India Limited (MSIL) can now finance their vehicles online, anywhere and anytime, with Maruti Suzuki Smart Finance.

Maruti Suzuki Smart Finance is now available to ARENA as well as NEXA customers. It is also available across India. It covers a wide range of profiles to meet the demands of a variety of customers. It is hosted on and

Maruti Suzuki was the first automaker to introduce an end-to-end multi-financer online car financing solution with real-time loan status tracking. Maruti Suzuki Smart Finance was rolled out in limited cities beginning in December 2020. Over 25 lakh customers have visited it since its launch.

Maruti Suzuki Smart Finance portal allows customers to shop for a car online from the comfort of their homes and with a host of options tailored specifically to their needs. You can choose the right finance partner, select the most appropriate loan product, complete all the required finance formalities, and get a loan disbursed online.

Maruti Suzuki Smart Finance has an integrated exchange customer journey to make online car financing more comprehensive. In case of a replacement purchase, customers can get an estimate of the value of their old cars. Additionally, the platform offers co-applicant financing, which covers a wide range of customer profiles.

Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India, said, “Even before walking into a car dealership, most potential buyers are already browsing cars and finance options online.”. We have launched Maruti Suzuki Smart Finance – India’s first end-to-end online car financing solution that takes into account changing customer behavior. In order to enhance the consumer experience, we have included several industry-first features in the platform.”

He added, “Last year, we had done a pilot project in limited cities. Customer response has been encouraging. Since the Smart Finance platform’s launch, Maruti Suzuki has hosted over 25 lakh customers. More than 1,60,000 customers configured the on-road price, and more than 40,000 customers downloaded the finance sanction letter. Having achieved this, we launched it pan India with 14 partner financiers offering personalised financing options to consumers.”

Maruti Suzuki Smart Finance currently has 14 financiers on-board: HDFC Bank, ICICI Bank, Yes Bank, Axis Bank, State Bank of India, IndusInd Bank, Bank of Baroda, Karur Vyasa Bank, Cholamandalam Finance, AU Small Finance Bank, Mahindra Finance, Kotak Mahindra Prime, Sundaram Finance & HDB Financial services. The company plans to add more financiers and structured finance products in the future to offer customers an unparalleled car financing experience.

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