STARTUP
From Rock Bottom to Rising Brand: The Inspiring Journey of Frizty
Frizty’s founders, Kishan Dudhat and Bhavik Thummar, turned failure into fuel rebuilding from rock bottom to create India’s first Electric Gua Sha brand redefining self-care, wellness, and resilience with innovation and purpose.
From Rock Bottom to Rising Brand: The Inspiring Journey of Frizty
The Inspiring Journey of Frizty Every brand has a beginning, but Frizty’s story starts from a place most people would never want to remember rock bottom. In 2019, two young founders, Kishan Dudhat and Bhavik Thummar, started their entrepreneurial journey from a small room in their home, learning e-commerce with big dreams and almost no experience. They began selling multiple products online, slowly expanding into a small office, building warehouses, and growing their catalogue. Life seemed to be moving forward until one mistake changed everything.
Because of limited guidance and experience, they unknowingly sold copyrighted products under another brand’s name. That single mistake led to a legal case, a police arrest, and their names printed across newspapers and social media. The money they saved vanished, their team fell apart, and self-doubt hit hard. It felt like everything they had built was collapsing.
But instead of stopping, they chose to rebuild.
That lowest point became the turning point of their lives. Kishan and Bhavik shifted their focus entirely toward personal growth physically, mentally, and emotionally. The gym became their therapy, books became their guidance, and failure became the strongest fuel for their ambition.
Out of that dark phase, the idea of Frizty was born.
In 2023, they launched Frizty with one simple mission: to make self-care effortless and accessible for every Indian. There was no team, no investors, and no fixed plan. Everything from developing products and designing packaging to marketing, logistics, and customer support was handled by the founders themselves. They faced manufacturing issues, money shortages, wrong shipments, and sleepless nights, yet they refused to give up.
Slowly, their consistency paid off. They built their own R&D team, partnered with trusted manufacturers in China, personally inspected factories, and brought unique, problem-solving products to India. Frizty soon became the first brand in India to launch an Electric Gua Sha a smart self-care tool that changed the way Indians approached skincare and stress relief.
Frizty was created because the founders understood a growing truth: stress is no longer an emotional issue it’s a physical one. With hectic work hours, screens everywhere, and a fast lifestyle, Indians are facing hair fall, dull skin, puffiness, muscle tension, and less time for themselves. Frizty realised that stress relief isn’t a luxury anymore; it’s a necessity.
Their smart tools like the Electric Gua Sha Face Massager, head massagers, and other wellness products offer instant comfort while also improving circulation, relaxing tight facial muscles, and reducing puffiness or double chin. Designed to be lightweight, easy to use, and affordable, these products help everyone from working professionals and students to homemakers and elderly individuals find everyday peace.
Behind the brand are two personalities that complement each other perfectly. Kishan is the relentless hustler the one who brings fire, speed, and risk-taking energy. His focus on product development, supply chain, and user experience created the backbone of Frizty. Bhavik is the strategist the calm problem-solver who builds structure, branding, packaging, backend systems, and consistent processes. Together, they turned chaos into a company, and an idea into a growing brand.
One of the smartest decisions they made was keeping most work in-house. Product development, packaging, marketing, and customer support are managed by the team directly, which keeps costs efficient and helps them deeply understand customer needs. Their presence on Amazon, Flipkart, Blinkit, and other major platforms brings Frizty directly to where customers are already shopping. Their warehouses ensure fast deliveries, and their support team stays available even after customers receive their products a rare thing in today’s market.
Frizty isn’t trying to be just another tech or beauty brand. Their goal is simple: to become a small but meaningful part of your daily routine. Self-care shouldn’t require long treatments or expensive salons. It should be something you can do anytime at home, during a five-minute break at the office, or before sleeping. The Electric Gua Sha helps reduce puffiness, define the jawline, relax muscles, and bring small moments of peace into everyday life.
From a small room to thousands of happy customers, from a legal setback to becoming India’s first Electric Gua Sha brand, from two founders doing everything themselves to building a team of marketplace champions, marketers, and customer support professionals Frizty’s story is a reminder that failure doesn’t destroy entrepreneurs; it shapes them.
What Kishan and Bhavik built is more than a brand.
It is a comeback.
A journey of resilience, clarity, courage, and belief.
And this is only the beginning.
Frizty is on its way to becoming India’s next big wellness brand one moment of peace at a time.
