In this golden age of globalisation, digitalization, and start-up booms, India is witnessing a revolution in terms of women entrepreneurs. Today’s women entrepreneurs are not only from established business families or the higher-income sections of the population, they come from all walks of life and all parts of the country. They are breaking into fields that have traditionally been dominated by men, such as the alcohol industry, sports media, and construction. One such woman is Riya Sachdeva, the daughter of Neeraj Sachdeva and the Director of Lakeforest Wines. She furthers the need of female entrepreneurship in India, and talks about its importance.
Consumption of alcoholic beverages has existed from the old ages though it has risen to prominence in the recent decades. Beer, rum, whiskey, which seem the common drinks now were unheard of in a certain time. Neeraj Sachdeva Lakeforest Wines Director, takes us to the time when alcoholic drinks found their identity.
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